Is There Love In The Air For Your Financial Advisor?

Ike IkokwuThe Blog

Nothing solidifies a relationship more than trust. It’s been said that if you’re able to say you have one best friend you can trust with your life, you’re in pretty good shape. If you find a car guy you can trust, he’s your car guy for life. And as far as romance, if you don’t have trust, “till death do us part” is out of the question.


When computers found their way into more and more people’s households around the mid-90’s, computer dating soon followed.  Back then, finding a date through your home computer was at best a stigma and at worst, downright creepy. Over time, as technology evolved and became ingrained into our everyday lives, computer dating became accepted, popular and ironically enough, safer. Dating services are so thorough with their screening process nowadays that you end up knowing more about your blind date than you do about members of your own family.


Why not take the concept a step further; say with financial advisors? That’s a question Shelley Hackler is asking with her new business,; a business that uses computer-based algorithms to match financial advisers to the user. Instead of just a simple directory, Hackler has each advisor fill out more extensive and detailed profiles to better match a potential investor’s specific needs. Much like picking a life-partner, what’s more important than choosing a person you intend on entrusting with your financial future and being as picky as you please?


The more you know about someone, the less intimidating they become. And sometimes, like dating, a simple recommendation from a friend may not be enough to be the best fit for you. In fact in some cases it could backfire drastically for no other reason than, despite the best intentions, your friend is not you.


By no means should people frivolously, haphazardly and carelessly pick a financial advisor. But there’s no denying the intrigue of this potentially groundbreaking concept. While most ask, why people should try it, the cautious optimist in me asks, “Why not?”